Services · Step 02

Embed & Build

For founders who know what needs to change but need someone to build it

This is hands-on work. We embed within your business and build the operating layer required to scale, across whatever the business needs most.

In some engagements this means building specific systems and handing them over. In others it means leading the function while building it.

The founding team stops being the bottleneck. The business stops being reactive. Things get built properly so they don't need to be rebuilt six months later.

At a glance

Ongoing embedded engagement to build the operating layer. Scope depends on what the business needs. We agree it together before we start.

FormatEmbedded
BillingMonthly retainer
InvestmentOn request

Engagements are scoped based on what's needed. Get in touch to discuss.

What we build

The operating layer the business needs.

CRM design, configuration and implementation

Sales process and pipeline structure

Onboarding flows and customer experience

Customer Success function build

Playbooks, documentation and company wiki

Cross-team alignment and ways of working

How it works

Scoped to what the business needs.

We agree the scope, the timeline and the working model upfront

We work embedded within the team, not as an external consultant

Engagements run on a monthly retainer basis

Scope can evolve as priorities change and the business grows

Fractional leadership

In some engagements, we lead the function while building it.

For early-stage companies that need functional leadership but aren't ready for a full-time hire, we step in as the lead while building the foundations underneath.

This isn't a separate service. It's what Embed & Build naturally becomes when the business needs it. Founders often describe it as having a Fractional COO or Head of CX who is actually inside the business doing the work.

Fractional COO Head of Customer Experience Commercial Operations Head of Operations Head of Customer Success

Ready to build?

Tell us where you are and what you're trying to build. We'll work out whether and how we can help.

Book a call Get in touch